张永和的最小项目:33㎡的21Cake复兴SOHO店

编辑: 林楚杰、高天霞 | 2016-12-29 12:00 | 分享  

0 21cake 20

21Cake复兴SOHO店,非常建筑

 

作为线上精品蛋糕品牌的21cake,于2016年推出了位于上海复兴SOHO的第一家线下体验店,并把业务扩展至咖啡制作。店铺的平面布局窄小而不规则。在设计上,非常建筑结合21cake品牌的简洁风格,选用少量建造材料,充分发挥它们的可塑性。

 

张永和对有方说,“这个空间实在太小了,我觉得就是设计了一个设备齐全的橱窗。”

 

对比鲜明的两种主要材质,营造强烈的视觉反差:白色人造石表现出店面的简洁精致,搭配软木带来的温暖气氛及经典格调。两种材料的色调也是21cake产品包装的主要配色,以此唤起顾客对品牌印象的认知。

 

0 21cake 01 L

0 21cake 17

0 21cake 02 L

0 21cake 03 L

 

21Cake, as a well known online cake shop, has launched their first store at SOHO Fuxing Plaza in 2016. In addition to their well know cake products, 21Cake looks into coffee production and equips the store with coffee machines.

 

Yung Ho Chang told Position, 'the space is so small, I feel like we just design a fully equipped window'.

 

The shop layout is small and irregular, so the challenge was to create an interior design that is consistent with 21Cake's simple and elegant brand identity. A few basic materials are used, including cork and corian. The contrast in color and texture of these materials creates a familiar expression of the brand; cork provides the warm and classic atmosphere while white color corian reflects the simplicity and cleanliness.

 

0 21cake 12

0 21cake 13

0 21cake 05 L

 

人造石是构成店内白色空间的主要元素, 被用作墙面及操作台面;也配合不同工艺技术,在店里变化成为有趣的设计点:比如店门上的浮雕图案,或结合LED装置的发光墙面。在顾客区内,人造石在窄小的空间里为顾客提供休憩使用的设施。

White corian, material that forms the functional space, has been tested for possibilities in its physical character. It is used as finish material for the worktops and walls, as well as to create luminous wall, sliding doors, backrest and cantilevered table.

 

0 21cake 04 L

 

人造石推拉门以21cake的蛋糕盘作为概念,制作出凹凸的浮雕图案。7扇推拉门在开店时收纳到店面两侧;门的背面是带金属背板的玻璃完成面,可用作白板书写或利用磁铁把信息固定在门上。

Design concept of the sliding doors is generated from the shape of 21Cake cake plates. The cake plate shape is used to craft patterns on corian finish of the 7 sliding door panels. When the shop is opened, the doors are stored at either side of the shop front. At the back of the sliding doors are glass finishes backed by a metal panel, which can be used as white boards, or to display shop information using magnetic fixtures.

 

0 21cake 06 L

0 21cake 14

 

人造石靠背的流线型设计,充分考虑了不同高度顾客的使用需求;靠背使用亚克力基础的人造石材,以允许靠背与墙身的无缝拼接。

The backrest that grows out seamlessly from the wall was made possible by using acrylic based corian as finish material. The streamline shape was designed to suit users of different heights.

 

0 21cake 07 L

 

作为操作台延伸的人造石悬挑台面,同时也是将L型空间连接起来的展示面。台面结合钢结构形成悬挑状态,不但节省结构空间,还提高了店面的通透性。

A cantilevered table is designed as an extension of the worktop, connecting the L-shaped space. The cantilevered table increases transparency of the shop, intensifies the simplistic design concept at the same time.

 

0 21cake 11 L

0 21cake 15

 

店的内外两侧安装了霓虹灯制造的21cake店招,把最具有品牌识别性的字体,通过物理化来建立一种新的品牌语言及风格。

Neon lights are used to create the shop logos,  giving '21Cake' a physical twist to form a new display language.

 

0 21cake 08 L

0 21cake 09 L

0 21cake 10 L

0 21cake 18

 

为确保操作台面如设计理念般整洁,设计中订制了不锈钢挂件作为储纳系统。挂件与墙体相结合,可根据使用要求灵活组合变换。

A suspended storage system is designed specifically for the store. Stainless steel tracks are installed on all the walls between the cork and corian, creating a separation line that can be used as hanging system for bespoke made racks of different functions and purposes. These racks can move freely along the stainless steel tracks, allowing users to configure the system according to functional requirements.

 

0 21cake 21

平面图,非常建筑

0 21cake 19

吊装轴测图,非常建筑

 

项目信息

地址:上海复兴SOHO

客户:上海廿一客食品有限公司

主持设计人:张永和

项目负责人:李启悠

设计团队:韩书凯、常诚、尹舜、陈尤优、刘萍

建成时间:2016年9月

面积:33平米

摄影师: 田方方

 

Project information

Address: SOHO Fuxing Plaza, Shanghai

Client: 21Cake

Chief architect: Yung Ho Chang

Project architect: Simon Lee

Project team: Han Shukai, Chang Cheng, Yin Shun, Chen Youyou, Liu Ping

Completion: September 2016

Area: 33 sq. meters

Photographer: Tian Fongfong


版权声明:本文已获非常建筑事务所授权,转载请通过邮件或电话与有方新媒体中心取得授权。

投稿邮箱:该Email地址已收到反垃圾邮件插件保护。要显示它您需要在浏览器中启用JavaScript。

关键词

上海 非常建筑

3 0 1545

分享到:

发表评论

提交评论

点击更换验证码 点击图片更新验证码
验证码:
订阅有方最新资讯