张永和的最小项目：33㎡的21Cake复兴SOHO店编辑： 高天霞 | 2016-12-29 12:00 |
21Cake, as a well known online cake shop, has launched their first store at SOHO Fuxing Plaza in 2016. In addition to their well know cake products, 21Cake looks into coffee production and equips the store with coffee machines.
Yung Ho Chang told Position, 'the space is so small, I feel like we just design a fully equipped window'.
The shop layout is small and irregular, so the challenge was to create an interior design that is consistent with 21Cake's simple and elegant brand identity. A few basic materials are used, including cork and corian. The contrast in color and texture of these materials creates a familiar expression of the brand; cork provides the warm and classic atmosphere while white color corian reflects the simplicity and cleanliness.
White corian, material that forms the functional space, has been tested for possibilities in its physical character. It is used as finish material for the worktops and walls, as well as to create luminous wall, sliding doors, backrest and cantilevered table.
Design concept of the sliding doors is generated from the shape of 21Cake cake plates. The cake plate shape is used to craft patterns on corian finish of the 7 sliding door panels. When the shop is opened, the doors are stored at either side of the shop front. At the back of the sliding doors are glass finishes backed by a metal panel, which can be used as white boards, or to display shop information using magnetic fixtures.
The backrest that grows out seamlessly from the wall was made possible by using acrylic based corian as finish material. The streamline shape was designed to suit users of different heights.
A cantilevered table is designed as an extension of the worktop, connecting the L-shaped space. The cantilevered table increases transparency of the shop, intensifies the simplistic design concept at the same time.
Neon lights are used to create the shop logos, giving '21Cake' a physical twist to form a new display language.
A suspended storage system is designed specifically for the store. Stainless steel tracks are installed on all the walls between the cork and corian, creating a separation line that can be used as hanging system for bespoke made racks of different functions and purposes. These racks can move freely along the stainless steel tracks, allowing users to configure the system according to functional requirements.
Address: SOHO Fuxing Plaza, Shanghai
Chief architect: Yung Ho Chang
Project architect: Simon Lee
Project team: Han Shukai, Chang Cheng, Yin Shun, Chen Youyou, Liu Ping
Completion: September 2016
Area: 33 sq. meters
Photographer: Tian Fongfong